The business ROI (or return on investment) is a tool that measures the profitability of your company based on the costs you have and the profit generated by those investments. Your business’s performance can have a variety of consequences.

Positive ROI is a sign that your investment has brought you good returns. It’s not just a way to measure the feasibility of business investments. You can also positively affect your total cost-of-ownership, R & D, and job security. (more…)